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Houghton Introduces ‘See Now, Buy Now’ for wedding gowns, But they Are or even more accurately, ‘see now, pre-order now.’ we are maybe maybe not dealing with fast bridal fashion right here.

Houghton Introduces ‘See Now, Buy Now’ for wedding gowns, But they Are or even more accurately, ‘see now, pre-order now.’ we are maybe maybe not dealing with fast bridal fashion right here.

Increasingly more brands today are adopting some form of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, lately, Coachella, with Alice + Olivia’s instantly shoppable Grateful collection that is dead-inspired. Now, celeb-loved indie brand name Houghton is bringing that concept towards the bridal globe using its very first shop-the-runway collection for springtime 2017. Leggi tutto ›